ARTISTIC DIRECTION

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FOTO-direccion artistica

ARTISTIC DIRECTION

MANUEL TORRES DESIGN is an Artistic Direction and Design Management Consultant. We use the design as the union between the companies and the end user. It moves the importance of the design to the top-level of the company, treating it as a strategic tool for the development of products and to communicate the identity of the company.

The Artistic Direction aligns all design disciplines under the same philosophy of communication, orientated directly to his area of action and his to objective public. Promoting the values of the design to identify, to generate and communicate value.

Design is one of the fundamental factors for the competitiveness of the companies, which has to manage with the same importance that any other functional area of the company. We integrate the design in the company, communicating his importance in the corporate aims and coordinating the resources of design, with the aim to transmit the same values in each area, following the same criteria to define the identity, communication and corporate image.